Richard is a junior at Arcadia University majoring in Communications with a Corporate emphasis and minoring in Cinema Studies, Economics and Studio Art.
Engagement and Non-Traditional Distribution Tactics: CONTENT + INTENT = IMPACT
Date/Time:
01/21/2012 - 1:00pm - 4:00pm
Location:
Scribe Video Center, 4212 Chestnut St., Philadelphia
Cost:
$15, Scribe & PIFVA Members; $25, General
WHAT: Scribe Video Center and Partnership with Philadelphia Independent Film & Video Association(PIFVA) present a workshop, Engagement and Non-Traditional Distribution Tactics: CONTENT + INTENT = IMPACT
WHEN: Saturday, January 21, 1:00PM - 4:00PM; Instructor: Robert West
WHERE: Scribe Video Center, 4212 Chestnut St., 3rd Floor Philadelphia, PA
COST: $25. $15 for Scribe and PIFVA members
Robert West, co-founder and executive of Working Films, linking nonfiction film to cutting edge activism will present a workshop focused on audience engagement strategies and new non-traditional distribution tactics for social issue media. The focus will be on creating new partners and pathways to reach audiences, turning them into impassioned viewers – so when the lights come up they are ready to act. It’s about meeting two goals for filmmakers: FANS IN SEATS and, if you are passionate about the issue in your film, authentic and measurable CHANGE. We’ll look at models of partnerships and how these come together into strategic campaigns – or strategies for distribution – for your film. For perhaps the first time, real independence is possible, with new models for filmmakers to reach wide audiences are emerging every day, many supported by partnerships with NGOs, activists, and funders. You bring them CONTENT, they bring you INTENT, and together there is IMPACT. The workshop will start with case studies and background; then Robert will invite participants to speak about their individual films or projects so the group can focus on meeting specific challenges and opportunities for SCRIBE and PIFVA members.
Robert West is Co-founder and Executive Director of Working Films; co-founded by Peabody Award-winning filmmaker and organizer Judith Helfand. In 2004, West was a juror at the Full Frame Film Festival. He is a board member of the National Alliance for Media Arts and Culture (NAMAC). In 2006, West was a panel member at the Sundance Film Festival, From the Multiplex to the Living Room: Marketing on the New Documentary Landscape, and the moderator for Making Your Documentary Matter: Public Engagement Strategies that Work at the Center for Social Media in 2006 and 2007