Transmedia Filmmaking Business Model

From Robert Pratten

more by Robert Pratten, from The Workbook Project

To summarize then, filmmakers will move to transmedia storytelling because it’s going to be the way you build audiences. And building an audience will unlock the financing – either from fans, sponsors or investors. But it’s going to demand new skills……..READ MORE

Robert Pratten is an award-winning feature film director, writer & producer that has been fighting the need to return to his marketing consultancy roots since Internet piracy stole his livelihood. Robert has advised international telecoms operators and vendors such as Nokia, Ericsson, Lucent, Telia and Telmex and now divides his time between filmmaking and advising media tech start-ups and producers. Fortunately, he enjoys both. He writes a popular blog on movie production, marketing and distribution at www.zenfilms.com