Think Outside the Box Office: Distribution & Marketing Intensive

 WHAT: Philadelphia Independent Film & Video Association(PIFVA) in partnership with Scribe Video Center present Think Outside the Box Office: Hybrid Distribution & Marketing Intensive. Jon Reiss: Instructor

WHEN: Sunday, January 29 from 9am - 4:30pm
WHERE: Scribe Video Center, 4212 Chestnut St, 3rd Fl., Philadelphia, PA
COST: PIFVA & Scribe Members, $25; General, $50

This special one-day intensive class will cover the basics of film distribution and marketing in the current arena of shifting platforms and markets. In PART ONE: Creating a Strategy for Your Film, 9:30 am - 12, Jon Reiss will over how to create a distribution strategy and marketing plan unique to your film; the various available markets for your film’s release; and how to engage your audience as early as possible.

In PART TWO: A Redefinition of Film Products, 12:30-4:30 pm, Reiss will cover: release options: theatrical, festival and alternative; maximizing live events; navigating the digital rights arena (VOD, streaming, aggregators/distributors, peer to peer networks) and transmedia.

Each attendee will get an opportunity to ask questions specific to his/her project. This workshop in combination with the 1/21 Scribe & PIFVA workshop on Community Engagement will give you the most current and important information on developing your community engagement, distribution and marketing strategies for you film project.

Jon's books, Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era and Selling Your Film Without Selling Your Soul (co-written with the Film Collaborative and Sheri Candler) will be available for purchase.

A critically acclaimed filmmaker, Jon Reiss has produced and directed three feature films, most recently, Bomb It, about graffiti and the battle over visual public space throughout the world. Based on his experience releasing Bomb It with a hybrid strategy, he has written Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era and Selling Your Film Without Selling Your Soul.  He created the concept of the Producer of Marketing and Distribution (PMD) in order to create a new crew member who would be in charge of a film’s audience engagement and release. 

Jon Reiss previous work includes the features Better Living Through Circuitry and Cleopatra's Second Husband along with numerous music videos most notably for Nine Inch Nails, The Black Crowes and Slayer.  Reiss also teaches film at Cal Arts.